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Value proposition design for projects

29 May 2017 IN Featured Know how Uncategorized BY

One of my favorite books, “Value Proposition Design”  written by Osterwald, Pigneur, Bernada and Smith shows how to design and test value propositions in an iterative search for what customers really, really want. The basis for the right value proposition is a Canvas (see illustration based on Strategyzer), which shows on the one hand side

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